Lesson3:Great Japanese Entrepreneurs Unit13(pp.73~78)

Our group decide to read unit 13″ Junzo Kashiyama ” He is manager of Onward Kashiyama  Co.

Our group are going to research Starbucks’s business strategy, Starbucks and Onward is both to Chain expansion, It’s because we decide to read this chapter.

When I read this unit, I learned why Onward company is  keep success.

Junzo Kashiyama‘s life is not always smooth.his father failed in business.

But Junzo Kashiyama was not succumb.

I read this chapter, then I found Junzo Kashiyama’s great point.

That is  his activity, his effort,hardworking and most great point is he has  ambitious.

By these point Onward company was successful.

He studies many things and he had gathered experience and knowhow to start, It is Beginning of company.

Kashiyama‘s company born to profit,but Kashiyama was  not satisfied enough.

His thinking and activity took another huge step forward.

Between the processes, people called him crazy, but he didn’t mind.also this his mental power become a company bigger.

And  lastly I give  Onward company’s successful reason.

IT is Onward company has Cleary three innovative strategy and motto, these strategies helped Onward promote its name to the public, and continued to grow and Kashiyama was never afraid of change.







Find article

My group research about How Starbucks coffee has keep popularity.

so I found this article.



Lesson2:McDonald’s Success Strategy


This week’s lesson topic about company of McDonald.

Infact, McDonald  has a bad reputation in recently years In Japan.   

Because McDonald did Contamination program many time.

 I was shocking too when I heared this news.That news occered lose confidence of many costumer . 

But in all over the world, McDonald is really populer restaurant unchanged.

For a limited time only I avoid to eat at McDonald, but now I sometimes go to McDonald again.

McDonald’s fascination is when all is said and done overwhelming Cheaper goods, everything know that.

But I furthermore know about McDonald take lessons in. Especially I learned about why is   McDonald’s  so successful in foreign markets.

First of all, McDonald learn a great deal employee’s host country’s culture.

Why doing such a thing because McDonald has many many employee, who have each different back ground of ownself.  so for understanding an employee.

Second understanding and learning the culture of new market.and it is also very important that the country understand the company’s culture as well.

McDonald’s think important language too, 

As it can be seen from the above, McDonald’s company had heavy research what is the best for the each markets, 

Finally I write  McDonald’s  business successful key word, that is “Think global,act local”

Thank you for reeding:)








Lesson 1 ;Self-introduction

Great to meet you.

 I’m going to try write  a blog in English.

First my name is yuuka. I’m tall and shy girl.

I ‘m a Aoyama Gakuinn university sophomore student.

I study Business, my major is marketing.

I like  talking with friends and  family,

and  going to shopping, taking pictures. and many more!

Where I  often speak with my friends is cafe  at Omotesando.  

There has many nice spot. 

And I often going to Hollister for shopping, Hollister is  my favorite clothes shop.

I am good at playing volley ball ! I Enjoy in the volley  Circle.

Thanks for reading.